Clément-Bayard was a French manufacturer of automobiles aeroplanes and airships founded in 1903 by the entrepreneur Adolphe Clément-Bayard (née Adolphe Clément). The name celebrated the Chevalier Pierre Terrail seigneur de Bayard who saved the town of Mézières in 1521. A statue of the Chevalier stood in front of the Mézières factory and the image was incorporated into the company logo.